our work

The APACA 2010 conference look and feel was inspired by this year's venue – Melbourne city centre. A collage of photography and illustration became the basis for the look, inspired by the graffiti style street art surrounding the venue. The mashing of styles in the final execution represents the coming together of different viewpoints, a direct reflection of what the APACA conference is all about. The Elk Group created the full gamut of collateral for the conference – everything from brochures to banners, invitations to annual report.