our work
Wolseley were already leaders in their field. They prided themselves on being an exceptional team that created superior returns and financial success to both their investors and investees – they just needed their brand to reflect their market position.
The Elk Group was brought on board to give the brand a refresh and to design and create a new website for the company.
We started the process with an all inclusive brainstorming session – to get to the essence of what is unique about Wolseley. From there we created a personality for the brand and brought this to life in the form of a website. It was important that the website not only looked good but was functional, easy to navigate and easy to update by Wolseley themselves. An important component of the site was the private member login area – a dedicated space for members to share information.