our work

The Gum Sanctuary is a specialist periodontist practice soon to open in Bondi Junction, Sydney. The state of the art practice is set up to perform the latest restorative techniques and microsurgery. The practice is an unusual mix of combining best in field technique with a gentle, intelligent and holistic approach to saving teeth and regenerating bone.

The Elk Group was engaged to develop this new brand. Our first step was to get to the heart of what this brand is all about. Next we developed the name, logo, stationery and booklet. In execution we have expressed the two seemingly opposing thoughts behind the brand by combining a beautiful, smooth glass–like logotype with hand drawn sanctuary style plant graphics.

Stay tuned for the website and opening of this practice.