It really is that simple. Combine a highly enjoyable game with a popular fast food chain and you get an ingenius idea that has captivated Stockholm. McDonalds have released 'Pick n' Play' – an interactive billboard that allows people to log on with their iphones and ping pong their way to a free Maccas treat. The challenge is lasting 30 seconds in a game that increases with difficulty. Those victorious receive a digital coupon on their iphone and directions to the nearest store to collect their bounty free of charge.

Check out the article on the engadget website for a great video on how it works: www.engadget.com/McDonalds

Now this is something that is really thinking outside the box! A fun series of short films, mixed with a level of interactivity that really pushes the boundaries transform an otherwise boring brand into something quite entertaining. Will you or will you not shoot the bear?

With the World Cup in full swing, it's only fitting that this post is soccer centric! Created by Dutch creative duo Bas van de Poel and Daan van Dam, these Dutch team supporter t shirts are clever, playful and funny, even for those of us that aren't soccer mad!

Still in the midst of studying advertising at Willem de Kooning Academy, Rotterdam, this is one advertising duo to look out for in the future! Visit their site and blog for an insight into their crazy creative process.

After 6 months of planning, this week saw the launch of the global film for the "Let's Colour Project" by Dulux. It's a worldwide mission to  transform otherwise dull and grey spaces, where local communities across the globe rolled up their sleeves and painted streets, houses, schools and squares, resulting in a  "colour quest" painting frenzy!

Documenting this wonderful journey was award winning director Adam Berg who shot the action all over the world including Brazil, France, London and India. Visit the blog to read more about the project, and enjoy the photos above from one of the blog entries - A series of photos of the drop sheets which look like colourful artworks!

For all you dog lovers out there, you are sure to love this one. The brainchild of advertising agency TBWA Toronto, this is one and a half minutes of beautifully art directed slow motion shots, capturing dog filled fun at it's best! See for yourself, and don't forget to look out for our favourite at 57 seconds........