brand strategy

Branding is one of the most powerful ways to grow your business.

It's never been as vital to ensure that your brand is strong, consistent and coherent and that it embodies your company's values. Your brand should always speak to your target market in the right way and through the right media channels. 

The benefits are:

• the creation of a holistic brand ensures a consistent thread through every touch point
• the look and feel of the brand will accurately reflect company values and personality
• the look and feel will connect with your target market
• the business will have a ‘brand bible' to use as an internal guide for all future branding projects
• the staff will have a clear understanding of what their brand stands for, achieving greater consistency throughout the company

The Elk Group has a defined process for building a brand:

Step 1 – The Brand Workshop

The workshop involves key members of your team. We use various tools and exercises to help identify key insights and information to create a Brand Foundation.

Step 2 – The Brand Foundation

We analyse the outputs from the workshop and create a bespoke Brand Foundation and Brand Essence for your business. This document will become the heart and soul of your brand and serve as a guide for how you present yourself to the world. 

Step 3 – Creating the visual language (look and feel)

The Brand Foundation inspires your brand's look and feel – ensuring all visual elements are authentic to your brand and come from a place of meaning. Your brand palette includes:

• brand mark or logo
• typography style
• colour palette
• graphic style/image style

Step 4 – Bringing it to life

Once the brand palette (visual language) is created, the next step is to apply new brand elements across all of the brand touch points.